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    <loc>https://www.virosgroup.ca/resources</loc>
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  <url>
    <loc>https://www.virosgroup.ca/resources/buyer-aware-where-do-i-find-a-buyer-for-my-business</loc>
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    <lastmod>2021-11-10</lastmod>
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      <image:title>Resources - Buyer Aware: Where do I find a buyer for my business? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.virosgroup.ca/resources/cashing-out-what-is-my-business-worth</loc>
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    <lastmod>2021-11-08</lastmod>
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      <image:title>Resources - Cashing Out: What is my business worth?</image:title>
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  <url>
    <loc>https://www.virosgroup.ca/resources/dollars-and-sence-why-it-is-important-to-know-the-value-of-my-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-22</lastmod>
    <image:image>
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      <image:title>Resources - Dollars and Sense: Why it is important to know the value of my business?</image:title>
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  <url>
    <loc>https://www.virosgroup.ca/resources/timing-is-everything-when-should-i-start-to-consider-selling-my-business</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-11-08</lastmod>
    <image:image>
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      <image:title>Resources - Timing is Everything: When should I start to consider selling my business?</image:title>
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  <url>
    <loc>https://www.virosgroup.ca/resources/the-next-chapter-how-do-i-create-a-succession-plan</loc>
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    <priority>0.5</priority>
    <lastmod>2022-01-10</lastmod>
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      <image:title>Resources - The Next Chapter: How do I create a succession plan?</image:title>
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  <url>
    <loc>https://www.virosgroup.ca/contact</loc>
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    <lastmod>2024-12-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/7be31105-d141-4122-ae89-7a88bdfc133f/detoured_sept2021-30.jpg</image:loc>
      <image:title>Contact - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.virosgroup.ca/viros-capital</loc>
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    <priority>0.75</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/6c8e10c5-7f1a-4371-aa6e-47831b23bf62/VirosCapital</image:loc>
      <image:title>Viros Capital - Our capital division seeks to partner with well-established owner-managed companies across a wide range of industry sectors.</image:title>
      <image:caption>Capital investment opportunities are sought when a strong partnership can be formed to move the company in a more competitive direction. Every capital investment is an integral part of a medium to long-term succession plan strategy for the current owner.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/1634593662516-3XCP0SQA0CNJO4N8F5KK/detoured_sept2021-35.jpg</image:loc>
      <image:title>Viros Capital - Owner-Managed Operational Success</image:title>
      <image:caption>Our capital investment and acquisition process is unique to the industry. Shareholders retain majority ownership of their company. Acquisition partnership is focused on the realization of corporate equity for long-term increased value of the company and to create a viable succession strategy.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/1622492050281-OVKUJDCKMB3VOTGAWUAL/7.png</image:loc>
      <image:title>Viros Capital - Minority Investment Strategy.</image:title>
      <image:caption>Our unique capital acquisition model allows owners to retain majority ownership of their company. Many owner-managers are not yet ready to give up control of their company but rather seek a partner to work with them on a medium to long-term strategy of capital growth and realization of the corporate equity for an eventual transition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/1636572382926-PUXIJ4J81U1UEX3AY4WI/unsplash-image-nV7GJmSq3zc.jpg</image:loc>
      <image:title>Viros Capital - Medium to long-term investment plan.</image:title>
      <image:caption>We seek capital investments that can be held for a number of years while we work to build a plan for increased value and viability of the company. A typically investment range requires 7 to 10 years to build an appropriate plan for maximum value upon transition.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.virosgroup.ca/about</loc>
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    <priority>0.75</priority>
    <lastmod>2023-10-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/1638166960181-LREF02FH0DD4LSGIA887/unsplash-image-nN1HSDtKdlw.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>A company with potential for growth, either through the addition of new locations or an expansion of products or services.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/1638167266956-J78GJSINAN78ZPDZSGTC/unsplash-image-quFDynE2YSg.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>A capable owner-manager or group that has a strong understanding of their operations.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/1639764792359-IDHU5UKD3KPYTRUCGR7M/unsplash-image-HN8cUbK9g6w.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>A unique supplier and customer base.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/1638167507105-5OU3EMSWXCZ0QX7RWHSW/unsplash-image-8eWmGTEts6s.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>A reasonable timeline for restructuring, growth and transition.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/1638167384522-IL3XYQ782G77LVEV5D2Z/unsplash-image-2pnozU26QBo.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>An opportunity to grow market share, either within the industry or a market niche.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/99bb4a26-0313-44ea-b6df-66dbd7fe28bd/Jared_VirosGroup.jpg</image:loc>
      <image:title>About - Jared Burwell Founder / Managing Partner</image:title>
      <image:caption>Tobias Keene, D.D.S. Hailing from Richmond, Virginia, Dr. Tobias Keene brings a bit of unabashed Southern hospitality to all his patients. He moved to Washington, D.C. over thirty years ago as a freshman at Ivy College. Right after graduation, he attended World University’s School of Dentistry. Before opening Keene Dental in 1994, he worked for free clinics and some of the finest practices in the District. He is part of the 123 Dental Association and stays up-to-date on the latest dental discoveries. When not striving to keep his patients happy and healthy, he’s enjoys hiking with his family in Rock Creek Park.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/6cfa2a7c-8b10-4dbe-833d-5a4fc7b26a00/Athena+Website+Logo.png</image:loc>
      <image:title>About - Athena Bookkeeping Services Bookkeeping Partner</image:title>
      <image:caption>Athena Bookkeeping Services is a Viros Group owned company. Our 7 person team (and growing) specialize in full-service bookkeeping, payroll and operational reporting for a wide variety of clients. In addition, Athena handle all of the ongoing bookkeeping and monthly reconciliation requirements for our business operations. Having our own in-house support allows us to control the workflow and efficiently manage our client’s needs and expectations. For more information, visit: www.athenabookkeeping.ca</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/915e2ab9-6ecb-4bdd-b249-892afb5afb96/paper-crane-media.jpg</image:loc>
      <image:title>About - Paper Crane Media Branding Partner</image:title>
      <image:caption>Our amazing branding partner, Paper Crane Media, specializes in helping our clients build their brand position in order to help the company to grow. Tara, Teak and the whole team have been a very positive addition to our partner group. Paper Crane understands that every company starts with a solid brand identity. Whether it be company-defining visual identity or business-overhauling development and business processes, their work ensures that all of our clients and investments maintain and grow their market leadership. For more information, visit: www.papercrane.ca</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/cb9b55eb-7cd6-4a4c-a683-8efdadb7daae/Maxima+Logo.jpg</image:loc>
      <image:title>About - Maxima Divestitures Group Advisory Partner</image:title>
      <image:caption>The Maxima Divestitures Group is our trusted advisory partner. David Braun and his group support all of our merger and acquisition business. They provide valuation opinions and guidance to our clients in the succession planning process and through an eventual sale of their business. Maxima is a business broker and M&amp;A Advisory firm providing transaction advisory services based out of Calgary, Alberta, Canada. Having served the North American market for more than 27 years, Maxima is highly experienced in providing professional acquisition, divestiture, merger and corporate financial advisory services. For more information, visit: www.maximadivestitures.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/0f8b5756-e7e1-43da-a265-6d38db4578fa/Seguro+LLP+Logo.jpg</image:loc>
      <image:title>About - Seguro LLP Chartered Professional Accountants Accounting Partner</image:title>
      <image:caption>Seguro LLP has been a valued long-standing partner of the Viros Group. Seguro LLP, led by partner Diana Burwell and her team, handle all of the regulatory filing and reporting for our client and investment operations. Diana also has an extensive financial analysis and direct shareholder reporting background. Her expertise in controllership functions and developing a finance team has proven valuable to all Viros capital acquisitions and ongoing financial and business management services. For more information, visit: www.segurollp.ca</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.virosgroup.ca/viros-management</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/bb55e957-030c-4402-8620-78af67ef8758/VirosManagement.png</image:loc>
      <image:title>Viros Management - Our financial management division seeks to recapitalize the corporate finances and leverages existing elements that have made the company successful.</image:title>
      <image:caption>Typical owner-managers have a strong operational business sense and are visionaries in their industries. But they tend to lack the financial knowledge to effectively use capital to grow their business. Building on the operational strengths, we will oversee all financial aspects to leverage the operational strengths into further successes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/f478bed8-9023-4af2-8e01-ab01f4e1e38d/detoured_sept2021-47+%281%29.jpg</image:loc>
      <image:title>Viros Management - Long-Term Business Success</image:title>
      <image:caption>Our management services provide sound financial support and direction. Benefit from our 20+ years of small business accounting expertise We handle the finances and you handle the operations Long-term business success is the result of a team effort More free time for you, the busy owner-manager.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/1622491871487-LNE0QPK1LBZL0LIEJL1X/5.png</image:loc>
      <image:title>Viros Management - We handle the finances; You handle the operations.</image:title>
      <image:caption>Long-term business success is the result of a team effort. Typical owner-managers have no time at the end of a day to reconcile the books and efficiently manage the finances. We want you to handle the operations and leave the financial support to us. Monthly bookkeeping, reporting, financial analysis and regulatory requirements are our strengths. Not only does this leave more time for you, the busy owner-manger, it also means we can use the up to date and relevant financial information to make better decisions on how to move the company forward.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/1622491835342-A2DPTE8YVY9UF8I91ZSZ/3.png</image:loc>
      <image:title>Viros Management - Succession planning requires a financial framework.</image:title>
      <image:caption>The development of a strong succession plan requires time to build out and execute. Our financial knowledge of how to access capital, leverage debt and maximize assets is part of the greater plan to help owners as they move toward retirement. Owner-managers want to slow down, work less yet still grow value in their company and see it placed securely into the hands of the next generation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.virosgroup.ca/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/7fd3d15b-b3a3-438f-b5f3-8edd526d02fe/detoured_sept2021-33.jpg</image:loc>
      <image:title>Home - VIROS CAPITAL Investment to maximize opportunity and value.</image:title>
      <image:caption>VIROS CAPITAL Investment to maximize opportunity and value. Our capital investment and acquisition process is unique to the industry. Shareholders retain majority ownership of their company. Acquisition partnership focused on the realization of corporate equity. Long-term increased value of the company. Create a viable succession strategy for the company. Learn More</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/d0d0835f-167b-4380-9712-2dab3db7f9af/detoured_sept2021-39.jpg</image:loc>
      <image:title>Home - VIROS MANAGEMENT Financial management expertise to complement your operations.</image:title>
      <image:caption>VIROS MANAGEMENT Financial management expertise to complement your operations. Our management services provide sound financial support and direction. Benefit from our 20+ years of small business accounting expertise. We handle the finances and you handle the operations. Long-term business success is the result of a team effort. More free time for you, the busy owner-manager. Learn More</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/1637048947417-M4CSXUYJW99B8PTZCQ0Y/unsplash-image-Df_q09dZjxI.jpg</image:loc>
      <image:title>Home - The Next Chapter:</image:title>
      <image:caption>How do I create a succession plan?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/1637049305332-F9OGZJQX9ZTKBCBMGR87/unsplash-image-5eZu5p0vSPg.jpg</image:loc>
      <image:title>Home - Timing is Everything:</image:title>
      <image:caption>When should I start to consider selling my business?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60b51bd7da4de55c5397d555/1637123026364-R9108ENM2N7EDD3UFI1Z/unsplash-image-nyL-rzwP-Mk.jpg</image:loc>
      <image:title>Home - Dollars and Sense:</image:title>
      <image:caption>Why is it important to know the value of my business?</image:caption>
    </image:image>
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